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案例详情

联邦家私

  32 nian,zheiduiyuyigeyijiajushejiweizhu、haijiangujiajuyongpin、changfangjingying、guojimaoyideminyingqiyejueduibusuanduan。danzhei 32 nian,tongyangyejianzhengleyigeqiyeruhetongguogaibianzishenshiyingshidaibianhuadeguocheng。

  zaiguangdongshengfoshanshinanhaiyanbu,youzheyijiayuangongchaoguo 5000 rendekuaguojingyingdaxingminyingqiye,tademingzijiaozuolianbangjiasi。chulejiangujiudianjiajudesheji、zhizao、xiaoshou,lianbangjiasihaizaiquanguodedazhongxiaochengshisheyou 1000 duojiaziyinghuotexujiamengwangdian,chanpinyunxiaohaiwai,bianbu 200 duogeguojiahediqu。

  zai32 nianhe 5000 rendebeihou,shijishangshilianbangjiasideyixiliezhanlvezaizhicheng,zuiweizhongyaodejiushiqicong 1992 nianjiukaishiguanchedexinxihuazhanlve:

  1992nian zhuangbeidiyitai286diannao

  1994-1998nian jianlicailiaohesuanxitong、jiajuxiaoshoujiedanhefuzhubaojiapingtai,jisuanjifuzhushejipingtai

  1999-2006nian fenxiaoziyuanjihuahedinghuozhiyinxitong,jianlilianbangbangongxietonggongzuopingtaioawang、qiyebqq

  2008-2012nian fenxiaoyewu、lingshouyewu、quyuwuliu、jituancaiwujib2bdianzishangwumokuaishangxian,yinrub2b&b2c、ie、mes、yidongbangong、yunjisuan

  xiangduiyuzhiqianzouguodelicheng,2016nian,lianbangjiasizaixinxihuadedaolushangzaicimaichulezhongyaoyibu——yinruyidinghuoxitong。

  借助易订货,实现信息化系统再次升级

  yidinghuoshiguoneishoukuanjiyu“yidong+yun”deyidongdinghuodianshangpingtai,zhuyaoyongyushangxiayouyiduiduodedinghuoxiezuo,leisiqiyebanjingdong。

  2016nianchu,lianbangjiasiyicixinggourusantaoyidinghuoxitong,zhenzhengshixianlelianbangjiasidinghuoxitongdeyidonghuayingyong。zhiyuweishenmeyaoshiyongsantaoxitong,zouxiaochuanyezhuanmenzuolegejieshi:

  “shishishang,zheiwuguanzujin,zhishiweilefangbianguanlihepeizhi。”

  lianbangjiasigoumaidesantaoyidinghuofenbieshiyongyudinghuoxitong、lingshoupingtai、tuangoupingtaidejianshe。

  jutidaoyingyongchangjingzhong,dinghuoxitongdeduixiangzhuyaomianduilianbangjiasitexujiamengdedailishang,richangzhuyaoyongyudailishangyulianbangjiasizhijiandedinghuowanglai;lingshoupingtaishizhenduilianbangjiasijiajushipinzheiyixifenpinpaidanduliechulaidexitong,zhuyaoyongyujiajushipindelingshou;tuangoushilianbangjiasigenjuzishenshangyemoshidegenji,jiajielexiangsidegongnengcongerchanshenglexindechangjinghefenwei。

  zouxiaochuanzaijieshiwansantaoxitongzhihouhaizhuanmenbiaoshi:“zheishijishizaiyidinghuoyuanshengtaichangjing——yidongdinghuodetuozhanyingyong。”

  zaizouxiaochuankanlai,dinghuochangjingfenweixianhuoheqihuolianggebufen,jiajushipinshuyuxianhuo,dailishangjiajudinghuodebufenshuyuqihuo,dangzhongshejikeyongkucunhekucunxiugaidebufenyuxianhuodinghuoshibuyiyangde。duiyidinghuoxitongdeguanlihepeizhi,shijishangzhengshiduiyulianbangjiasixianhuodinghuogenqihuodinghuoliangzhongdinghuofangshideguanliyupeizhi。

  一场两天内成交达1.53亿的大型团购活动

  ruguoshuodinghuohelingshoushishiyongyidinghuoxitonglisuodangrandechanwu,neimetuangouhuodongjiushilianbangjiasizaiyidinghuoxitongshangdedadanchuangxin。

  zai7yue30-31ri,lianbangjiasihuadongzongdian、huananzongdian、xinanzongdianliandongjuxingde“lianbangjiasi wanrenpinjianhui”weizhutidequanguodaxingliandongtuangouhuodong,yidinghuobangzhulianbangjiasidachengledanchanghuodong1.53yidechengjiaoe。

  zaituangouhuodongkaishizhiqian,lianbangjiasikaifangleyubaomingzhengce,zhijiedaorukehuziliao,jiamengshang、mendiandangzuoyuangong、jiangxiaofeizhedangzuokehulaijinxingguanli。zailianbangjiasiweixinfuwuhaoneiqianyiyidinghuoweijiegoudeyidongdinghuodianshangpingtai,xiaofeizhedengruzhanghaohou,kesaomiaochanpinerweimazizhuxiadanhuozheyoudaogoubangmangdaixiadan。

  zaihoutai,xiaofeizhezhanghutongguozengjiaziduanyujiamengshangjinxingguanlian,zaidaochuerpshijiangmeigekehuhuafendaogejiamengshangmululimian,bianyujinhoudekehuweihu。

  guowangdetuangouhuodong,lianbangjiasihuianpaiyitaihuozhe10taidiannaozaixianchang,yuangongshiyongdiannaoshougongjiangdingdancaijiluruerp,chaxunkucun,jihuashengchangonghuo,zhenggegenzongtixidoushiyoudaogougenjin,congxiadandaolurufahuo,jibenshangxuyaohaofei2-3xiaoshideshijian。

  zaishiyongyidinghuoxitongzuoweizhichengzhihou,yidinghuojiangkehugoumaixiadan、kucunchaxun、lurufahuozhenggeliuchengshunchangdixianjieleqilai,daliangjianshaoletuangouhuodongderenlichengbenyushijianchengben,yejianjiejianshaolexiaofeizhezaidengdaiguochengdangzhongzaochengdedingdansunshi。

  “zaiguoqudexianxiahuodongdangzhong,duidingdandeshougongluruerpshiyigejiangdingdanshuzihuadeguocheng。danzaiyinruyidinghuozhihou,dianshangpingtaijianli,dingdanliuzhuandezhongjianhuanjiejianshao,zuizhongshixianledingdandezhinenghua。” zouxiaochuanhaibuchongdao,“tongguodingdanjinxingpinpaishang、zhizaoshangyuzhijiekehudeliandong,shixianduanduiduandelianjie。”

  实际应用场景背后的思维

  zai1.53yizheigehualideshuzibeihou,womengengxuyaoguanzhudeshibiaoxiangxialianbangjiasidesiweimoshi。

  ruguowomenzixikanlianbangjiasixinxihuadefazhanlicheng,jianghuifaxian:zai2008nianyiqian,lianbangjiasidexinxihuajiansheyizijianweizhu;2008nianwanghou,lianbangjiasigengduodeshijiezhudisanfangxitong。

  duiyuxinxihuajianshemoshidezhuanbian,zouxiaochuanzhuanmenfenxianglezijidebufensikao:

  “shehuihuafengongyuelaiyuemingque,shehuihuadezhichengyejianshedeyuelaiyuekuai,erqiyeneibuxinxihuajianshedezijianwulunshicongsudushang,haishicongmaolishangdoubuliyugaosuzhichengitjianshedebufen。

  zheijiuxiangdangyuruguowoyuanlaishizuofangdegongjiang,shenmehuodoujie,congjiedandaozuocaishenmedouzuo,shijishangshibukexingde。shehuizaibiwomenzuochuxuanze,er‘xuanzeyaobinulizhongyao’。”

  xuanzeyudisanfanghezuozhishiyigekaishi,erxuanzeyushenmeyangdedisanfanghezuokenenggengweiguanjian。

  zuizhong,lianbangjiasixuanzeleyidinghuo,zaijijianglailindeshuangshiyigouwukuanghuanjie,zouxiaochuanzhunbeizaiquanguofanweineizaicifuzhizhiqiandetuangoumoshi,youyidinghuoxitongzuoweizhichengdequanguodaxingtuangouhuodong。

  zouxiaochuanbiaoshi:“erpshiyigejizhongchulixitong,yidinghuoshisuipianhuadeyidongchangjingneirong。dagebifang,yidinghuojiuxiangshisunwukongdehanmao,zhuayiba,chuiyichui,womenjiukeyizaiquanguofanweineifuzhichuruogangesunwukong,shashanglifeichangda。”

  zouxiaochuandeganchubingfeikongxuelaifeng,shishishang,zheiyeshiyidinghuoxitongbeihoudezhenshidasuan。

  yidinghuochuangshiren&ceofengjiebiaoshi,lianbangjiasijiangyidinghuodianshangpingtaideshuxingfahuidelinlijinzhi,eryidinghuobeihoudeshangyeluoji,jiushimanzumeigeshitiqiyelaobanxinzhongdepingtaimeng。

  “duiyupinpaiqiyelaishuo,tasuoshuodepingtaijiushitadexiayouqudao、zhongduanyonghu,taxiwangnengtongguopingtaisuolianjieqilaidequdaoshangxiayoubufen。erzheitaoxitongdebeihou,youxindesixiang、xindejishuzuoweizhicheng。”fengjiepingjiadao:“dangdianshangcongdizhubianchenglejunhuoshang,suoweidebiangeduiyuqiyelaishuo,jiushiyongjishujiqiyefayibaqiang,weiqiyefuneng,rangqiyezaichanyehulianwangdeshidaiyongitwuzhuangziji。”

  congzheigejiaodulaikan,jingguoyidinghuo“wuzhuang”delianbangjiasiyijingnadaoleshuyuzijideqiang,zaijiliedeshichangjingzhengzhonghuodelezijidehuayuquan。danduiyuneixiehaiweichajuedaobiangedetongleiqiyelaishuo,“liangshoukongkong”deweiyijiejuzhiyouxiaowang。

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